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Marketing, Communication & Customer Experience

Reinvent your strategies, engage your audiences, and create sustainable hybrid experiences.

Our approach combines marketing strategy, digital transformation, and customer experience to help organizations enhance their attractiveness and performance. We operate in an integrated manner, from strategic thinking to operational implementation, to build solid, innovative solutions tailored to your realities.

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Your challenges

In an environment where behaviors are evolving rapidly and digital is redefining usage, companies must find the right balance between human proximity and technological efficiency. Your competitiveness relies on your ability to build a strong identity, deploy hybrid marketing strategies (physical and digital), and offer a smooth, engaging, and personalized customer experience.

What we offer

Support designed for your current challenges

Recent market transformations have created a strong need for marketing, communication, and customer experience, where digital now plays a central role. Aware of these changes, we have expanded our offering to integrate this expertise, in order to provide our clients with even more comprehensive support. The goal: to enable them to combine innovation, performance, and proximity, while enhancing their brand and strengthening their customer engagement.

We intervene on:
  • Marketing & Digital Strategy: development of global strategies, budgeting planning and management, multichannel deployment.
  • Branding & Brand Image: diagnosis and creation of strong and coherent identities, strengthening of the employer brand.
  • Customer Experience & Engagement: audit and optimization of customer journeys, implementation of effective CRM and relational systems, loyalty actions.
  • Digital Transformation & Innovation: integration of digital solutions (CRM, marketing automation, collaborative tools), automation and data analysis to improve efficiency.
  • Commercial Dynamism: concrete actions to stimulate acquisition and strengthen long-term customer relationships.


Our software solutions

At Optesis, we believe that no single solution can meet the diversity and complexity of the needs of African organizations.

Presentation of our partner solution: Odoo

We leverage the marketing and communication modules of the Odoo suite (Email Marketing, Marketing Automation, CRM, Social Media, Event, Survey…), which allow you to centralize your customer data, automate your campaigns, and measure your performance.

Specialized solutions

We also work with recognized business tools tailored to your specific needs, whether it is CRM (Hubspot, Salesforce), social media management (Hootsuite), communication and content creation (Canva, professional photo libraries), or HR solutions and employee experience (Lucca, Workplace, collaborative intranets).

Internal developments and custom integrations

Because every organization is unique, we design or adapt specific solutions, ensuring an approach perfectly aligned with your goals and operational constraints.
 


Expert Profile

Awa-Dior DÉ

Senior Manager - MarCom Strategies & Digital Transformation

A graduate of Paris-Dauphine University and holder of a specialized MBA, Awa has over 17 years of experience supporting companies in their marketing and digital transformation projects.

She designs and implements growth strategies that combine innovation, communication, and optimization of the customer experience. Used to managing complex projects, she mobilizes rigor, creativity, and closeness to co-build effective, sustainable, and human-centered solutions with teams.


Do you have a project?

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Our Sectors

We support players in telecommunications, healthcare, retail, real estate, and finance in addressing their strategic and operational challenges.

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Our mission

We transform African organizations to create a lasting impact, strengthen their capacities, and amplify their contribution to the continent's development.

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Our values

Proximity, Humility, Agility, Rigor, and Commitment: guiding principles that illuminate our choices, inspire our teams, and guide our clients.

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