Context and challenges
Organizations operate in increasingly demanding environments, where marketing and communication actions multiply, often under constraints of time, resources, and competing priorities.
In this context, having a clear, structured, and shared understanding of the situation becomes essential: understanding what works, identifying points of fragility, and clarifying the priorities to address.
The free marketing and communication diagnosis offered by Optesis allows organizations to take a step back, structure their analysis, and have concrete elements to guide their decisions before engaging or adjusting actions.
Process of the approach
The approach to the offered marketing and communication diagnosis is based on a deliberately selective framework to ensure the quality of the analyses conducted:
application submission via this page,
analysis of applications by the Optesis teams,
selection of organizations to be diagnosed,
conducting the offered MarCom diagnosis.
This approach prioritizes the relevance of the supported organizations and the quality of exchanges.
Our approach
Optesis conducts the offered marketing and communication diagnosis with a structured, pragmatic, and understanding-oriented approach.
The analysis is based on a synthetic reading of the organization's practices, allowing to:
- assess the level of marketing and communication maturity,
- identify key balances and points of attention,
- highlight the initial areas for reflection.
Deliverables and feedback
At the end of the offered marketing and communication diagnosis, the organization benefits from:
- a structured mini-report (maximum 2 pages) including an automated scoring grid, an overall score, and a synthetic analysis of the level of marketing and communication maturity, as well as
- prioritized recommendations based on a 360° reading (marketing, communication, customer experience);
- a 30-minute feedback session, allowing to share results, clarify areas for improvement, and discuss initial optimization paths.
The offered marketing and communication diagnosis serves as a decision-making tool, with no commitment.
Relevant sectors
The marketing and communication diagnostic approach offered is primarily aimed at organizations operating in the following sectors:
- Health & social protection
Real estate & development
Telecoms & technologies
Oil & gas
Industry
Why Optesis?
Optesis is an independent consulting firm with 21 years of experience, specializing in strategy, digital transformation, and operational excellence.
We support public and private organizations in sometimes complex transformation contexts, with an approach based on proximity to teams, attentive listening to field realities, methodological rigor, and pragmatism in action.
We place particular importance on the quality of collaboration, agility, and the pursuit of a concrete and sustainable impact, tailored to the specific challenges of each organization.
We place particular importance on the quality of collaboration, agility, and the pursuit of a concrete and sustainable impact, tailored to the specific challenges of each organization.
The marketing and communication diagnostic approach offered is fully aligned with this philosophy: to illuminate decisions, structure priorities, and create the conditions for relevant and sustainable actions.
Offer conditions
Before registering, we invite you to review the offer conditions available here:Offer conditions.
